{"id":3984,"date":"2026-04-22T11:28:01","date_gmt":"2026-04-22T11:28:01","guid":{"rendered":"https:\/\/menamagazine.com\/?p=3954"},"modified":"2026-04-22T11:28:01","modified_gmt":"2026-04-22T11:28:01","slug":"meta-to-track-workers-clicks-and-keystrokes-to-train-ai","status":"publish","type":"post","link":"https:\/\/themena.com\/index.php\/2026\/04\/22\/meta-to-track-workers-clicks-and-keystrokes-to-train-ai\/","title":{"rendered":"Meta to track workers’ clicks and keystrokes to train AI"},"content":{"rendered":"\n

Meta will start tracking the way employees work, including their keystrokes and mouse clicks, to train its artificial intelligence (AI) models.<\/strong><\/p>\n\n\n\n

The company, which owns Instagram and Facebook, told workers on Tuesday that a new tool will run on Meta’s computers and internal apps, logging their activity to be used as training data for AI technology.<\/p>\n\n\n\n

A Meta spokesman said : “If we’re building agents to help people complete everyday tasks using computers, our models need real examples of how people actually use them.”<\/p>\n\n\n\n

“The data is not used for any other purpose,” he said, adding that the tool has “safeguards in place to protect sensitive content”.<\/p>\n\n\n\n

But one Meta employee, who asked not to be identified, said having their smallest actions on a computer being used to train AI model as workers expect a slew of additional job cuts feels “very dystopian”.<\/p>\n\n\n\n

“This company has become obsessed with AI,” they told the BBC.<\/p>\n\n\n\n

Another person who recently left the company said the tracking tool is “just the latest way they’re shoving AI down everyone’s throat”.<\/p>\n\n\n\n

Meta has already laid off around 2,000 employees this year in smaller rounds of cuts, but employees have been expecting deeper job losses in the coming months.<\/p>\n\n\n\n

Last month, the company enacted a partial hiring freeze which now appears to be more far-reaching.<\/p>\n\n\n\n

A website that Meta uses to advertise all of its jobs hosted about 800 listings in March. Now, it is advertising just seven jobs.<\/p>\n\n\n\n

Meta’s spokesman declined to comment on the company’s removal of job listings or plans for cuts.<\/p>\n\n\n\n

Meta’s new tracking tool is called Model Capability Initiative or MCI, according to Reuters which first reported the move.<\/p>\n\n\n\n

It was mentioned that an employee’s activity on a Meta computer would have been accessible to the company before, however tracking and logging specifically for the purpose of training and improving AI tools is new.<\/p>\n\n\n\n

Mark Zuckerberg, Meta’s co-founder and chief executive,\u00a0recently pledged to ramp up spending on AI projects this year\u00a0and is attempting to position the firm at the forefront of the technology.<\/p>\n\n\n\n

Meta plans to spend roughly $140bn on AI in 2026, almost double the amount it invested in the technology a year ago.<\/p>\n\n\n\n

In 2025, it took over nearly half of Scale AI with a $14bn (\u00a310.3bn) investment, and brought some executives of the data-labeling firm into Meta to help it build out its AI models and tools.<\/p>\n\n\n\n

The first significant launch from the company’s reformed Meta Superintelligence Labs group emerged last month with the AI model Muse Spark.<\/p>\n\n\n\n

With the data gathered from the new employee tracker, Meta is hoping to train new AI models that will come out of the lab.<\/p>\n\n\n\n

In January, Zuckerberg said that 2026 will be “the year that AI dramatically changes the way we work”.<\/p>\n\n\n\n

“We’re starting to see projects that used to take big teams now be accomplished by a single, very talented person,” he said at the time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta will start tracking the way employees work, including their keystrokes and mouse clicks, to train its artificial intelligence (AI) models. 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